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Hollicom Events is the company responsible for creating The Classic Run Series. The Classic Run Series is comprised of four mass participation running events which will debut in 2019. 



We’re looking for pacers for our 10km events in Cheltenham, Aintree & Newmarket.

What are we looking for?

1 x 40mins runner
1 x 45mins runner
1 x 50mins runner
1 x 55mins runner
1 x 1hr runner

If you’re interested and feel up to the challenge, or if you think someone else could be, email info@hollicomevents.co.uk 👍

Happy Running 🏃‍♀️


Traynor’s Thoughts – 5/2/2019

Traynor’s Tuesday Thoughts is a new bi-weekly blog in which Luke will present some topical thoughts on all things running.

As we are currently in the depths of winter, why not start with some advice on getting out in typical British weather.

I personally hate the British weather. If it wasn’t for leaves falling from the trees you’d be hard pushed to tell if it were November or June most days, at least that’s case north of the border. Being British means that I feel I am allowed to start this blog with an initial moan, before just getting on with it.

For me January was a month of hitting high mileage – around 90 to 100 miles per week – in order to build a base for my upcoming races in February and early March. That usually meant getting out the door twice a day, regardless of what the weather was doing.

Some tips for getting out in the cold!


  1. Start even slower

I like to get off to a slow start on most runs, like a proper shuffle/walk for the first few hundred metres until the muscles are warm enough to break into a jog.

If the weather is miserable outside do some quick exercises indoors to get the blood pumping round the body. You will feel more up for tackling the climate physically as well as mentally.


Suggested Exercises:

  • 10 x light star jumps


  • 6 x burpees


  • 10 x bodyweight squats

If you have a light exercise that you normally use then stick with that.

Proceed with the planned run, building up a little slower than normal. As with all things running it is important to be sensible and consider all external factors, accept that adverse weather will affect your pace and embrace it instead of fighting it.


2.)Get the anorak on? (What to wear)


Colder weather does not always mean more layers. In fact, often layering up just means more material to absorb the rain and so when you turn into the wind it will feel even chillier.

I think it’s good to stick to two upper layers in bad weather. Either go for a long sleeve with a t-shirt over the top or if it’s really coming down, a t-shirt with some sort of waterproof jacket.

The clothing material is important as well. Cotton/ wool being at the bottom of the pile for there absorption tendencies. Sweat wicking ‘technical’ fabrics are the best choices, they will hold the least moisture and allow rain to run off of your clothes slightly better than other materials.  

You don’t have to break the bank when it comes to what to wear, most supermarkets will have their own lines of exercise clothing that will use the same materials as the big brands

It can be appealing to layer up, especially if you have just rolled out of bed and trying to get out a morning run, next time try a couple of layers with some warm up exercises indoors instead!


3.) Shine Bright!

Seriously, the brighter the better, forget fashion if you are out running in the streets. All that really matters is that you are seen by vehicles on the road. My mum will probably call me out on being the biggest hypocrite out there with this tip, I’m trying to get better, but I’m not here to take my own advice.

The market is flooded with fancy head lamps and reflective jackets. Personally, I have started wearing a light up bright pink armband when out running in the dark. Leave as little to chance as possible is how you should think when purchasing exercise clothing.

Me, Luke Traynor. Classic Run Series Ambassador. 28.31 10km and 61.55 Half Marathon Runner.


We are absolutely delighted to announce Geoff Wightman as our official announcer for The Aintree & Cheltenham Classic 10km Runs!


Geoff is an extremely experienced commentator and highly regarded within the world of athletics. Geoff has an impressive commentary portfolio including his roles at:


– The London 2012 Olympic Games
– London 2017 World Outdoor Track & Field Championships
– Glasgow 2014 Commonwealth Games
– Gold Coast 2018 Commonwealth Games
– Birmingham 2018 World Indoors Track & Field Championships
– London Marathon finish line since 1991
– New York Marathon since 2013


As a man of many talents, Geoff is also one of Britain’s top coaches with world class athletes from the 800m to the marathon!



Geoff with his son Jake after Jake won bronzein the 1500m at the 2018 European Championships


Geoff has been kind enough to create a training plan for us which you can read about below:

10k, here you come…

Congratulations if you have chosen one of the Classic Runs as your first ever 10k. The whole series promises to be memorable and accessible for newcomers. If you are keeping the faith with a New Year’s Resolution that you made, give yourself plenty of time to build up gradually, ideally at least a 70-day preparation. It’s worth the effort and this challenge isn’t something that you can cram for in the final week.

Get yourself some plausible running shoes and find yourself a running partner (dogs are keen but erratic sometimes) or a family member on a bike, if you can, and away we go.

Aim to get out 2-3 times per week, around your summer schedule, even if you begin with a mile or two of walking, just to get yourself rolling. Then increase it steadily, something like this:

Week One: two x one-mile walks

Week Two: three x one-mile run/walks

Week Three: two x one-mile run/walks and one two-mile run/walk

Week Four: three x two-mile run/walks

Week Five: two x two- mile runs and one three-mile run/walk

Week Six: three x three-mile runs

Week Seven: two x three-mile runs and one x four-mile run

Week Eight: two x four and one x five-mile run

Week Nine: three x five mile-runs

Week Ten: five-mile run, six mile run and your Classic Run

Don’t expect it all to go completely smoothly. If you are struggling to maintain running as you go through the mid-part of the schedule, then walk for a bit. If it was meant to be easy, everyone would be doing it. It’s a challenge. Persevere.

Two things to note – try your nearest parkrun somewhere around week five or six, just to give yourself an intermediate (5k) target. Also, with about 2-3 weeks to go, extend one of your runs to six or seven miles if you feel comfortable doing so. That way, you will reassure yourself that you are going to get around the Classic distance comfortably and the only question is ‘how fast?’ Good luck and enjoy it all. Even Week Three.

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